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Write. Start writing today. Start writing right now. Don’t write it right, just write it –and then make it right later. Give yourself the mental freedom to enjoy the process, because the process of writing is a long one. Be wary of writing rules and advice. Do it your way.

TARA MOSS

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.